- Donate a copy to a local senior center, with your business card taped inside.
- Donate copies to the local library system…with your business card taped inside.
- Recoup your seminar expenses! Sell the book at discounted prices to attendees.
- Raffle copies at your next seminar.
- Give it to professionals who may send you referral business.
- Display it in your reception area as a conversation starter.
- Send it to prospects as a gift…birthdays, anniversaries, and more.
- Use as a thank you gift for clients who have set up a trust.
- Use as a thank you gift for those who refer new clients to you.
- Set up a lending library to give your clients access to the book…and a reason to return!
- Use it to train every member of your staff.
- Use the charts and tables as visual aids during meetings with clients.
- Recognize policy or account anniversaries with a gift of the book.
- Give the book as an incentive to set up an initial consultation.
- Reference specific pages in the book to bolster written proposals.
- Mail a copy to a client who’s indecisive… with instruction to return it at their leisure.
- Use as a premium or offer in your next direct mail campaign.
- Use quotes from the book in press and media releases.
- Have your receptionist offer it to waiting clients to pass the time.
- Lend or give to new clients with “hot” passages marked with clips or paper.
- Start a referral chain by asking clients to read the book, then pass to a friend.
- Provide copies to doctors’ offices for their waiting rooms. (Attach a business card, of course!)
- And don’t forget dentists’ offices and hospital waiting rooms!
Call Toll Free (800) 827-7941 © Copyright 2020 Schumacher Publishing, LLC. All rights reserved
Call Toll Free (800) 827-7941
© Copyright 2020 Schumacher Publishing, LLC. All rights reserved